AI motion

AI motion brings a still photo to life in your short video. We turn the photo on a shot into a few seconds of moving video, with no sound. We only make one when you ask.

AI keeps the same scene: the same products, people and place, with any words and logos unchanged. Things can move, and the camera can show a little more of the same place.

One or two animated shots per video is plenty. The rest look good as photos, which already move with a slow zoom, and that keeps your media credits for the shots where motion really helps.

Animating a photo

Open the post. On a shot that has a photo, choose Edit, then Animate with AI. The button shows how many animations you have left. Then pick a move:

• Slow pull back: the camera moves slowly back.
• Gentle pan: the camera drifts a little to the side, keeping your subject in frame.
• Living scene: the scene comes alive, with people, light, steam or leaves moving naturally.

On a shot marked Any photo or clip, you can also choose Describe the motion yourself and write how it should move. A shot of your own business only takes one of the moves, so it stays true to your photo.

Choose Animate. It takes a minute or two, and you can leave the page.

Keep or discard

Every animation waits for you before it's used, and its shot says it's ready to keep or discard. Watch it and check that everything still looks like your photo, especially on a shot of your own business. Then:

• Keep it to use it on the shot instead of the photo.
• Discard it if it's not right.

If you don't get to it, we tidy it away after a few days. If the shot has changed by the time you keep it, we put the animation in your library instead.

Each shot can have up to 3 animations made, including ones you discard.

What it costs

Each animation uses 15 of your media credits. A discarded animation still uses its credits. One that fails or is refused doesn't. See Media credits.

Only an Owner can add more credits.

In your library

A kept animation goes into your library marked AI-animated. Some platforms ask for AI content to be labelled. When we publish to TikTok or YouTube Shorts, we turn on Label as AI-made for you, and you can turn it off on the post. We can't add a label anywhere else, even where we publish for you, such as Instagram and Facebook. So check whether the platform asks for one, and if it does, say so in the caption or post it yourself.