Articles
Marketing notes for owner-run businesses
What to post, where, and when - practical pieces from IndieAM.
November 2, 2026
IndieAM, a Freelancer or an Agency: Which Fits Your Small Business?
An honest comparison from the makers of IndieAM: what software, a freelancer and an agency each cost, what they do, and who each one suits.
October 30, 2026
50 Social Media Post Ideas for Small Businesses
50 social media post ideas for small local businesses, with simple examples for salons, cafes, trades, studios and shops. Pick a few and post this week.
October 30, 2026
Social Media Metrics for Small Business: The 3 Numbers That Matter
Is your social media working? Track three numbers: how many people saw a post, how many reacted, and how many became customers. Here's how to read them.
October 30, 2026
How Much Does a Social Media Manager Cost for a Small Business?
A social media manager usually costs a small business about $500 to $2,500 a month. See what freelancers, agencies and staff cost, and what you get.
October 30, 2026
Plan a Small Business Social Media Content Calendar in One Sitting
A step-by-step way to plan a month of social media posts in one sitting. Made for small business owners, with a worked example and no special tools needed.
October 30, 2026
Small Business SEO: Do Website Articles Still Bring Customers?
Website articles can still bring customers, but slowly, and rarely first. What Google says, what SEO costs, and where a local business should start.
October 30, 2026
Product Photography Tips for Small Businesses Using a Phone
You can take good marketing photos on your phone. Seven tips on light, angle and background, plus how to ask permission before photographing customers.
October 30, 2026
Small Business Newsletter Ideas: What to Send and How Often
What to put in a small business email newsletter, how often to send it, 15 ideas to use, and the US CAN-SPAM rules you need to follow, in plain words.
October 30, 2026
A Marketing Plan for Small Business Owners With No Time
A simple marketing plan for a small business owner who's short on time: one page to write once, plus a 30-minute routine to follow every week.
October 30, 2026
Small Business Marketing Ideas: Local Campaigns, With Examples
Marketing campaign ideas for a small local business, with examples: slow-day pushes, neighbor swaps, referrals, win-backs and more.
October 30, 2026
Instagram for Small Businesses: A Beginner's Guide
How to use Instagram for a small business: set up the account step by step, what to post, how often, and whether it's still worth your time in 2026.
October 30, 2026
How to Make Instagram Reels for Business With Just Your Phone
How to make Instagram reels for your business with a phone: the steps, using photos and music, the 3-second rule, and music limits on business accounts.
October 30, 2026
How Often Should a Small Business Post on Social Media?
Three to five posts a week on one or two platforms suits most small businesses. See what the data says per platform, and which "rules" are just folklore.
October 30, 2026
Should You Hire a Social Media Manager, an Agency, or Do It Yourself?
How a small business owner can choose between a freelancer, an agency, or doing social media alone, with hourly rates and questions to ask before you hire.
October 30, 2026
Google Business Profile Posts: What to Post and How Often
What to post on your Google Business Profile, how often, and whether it's worth it. Google's post types and rules, and what's known about ranking.
October 30, 2026
Can an AI Social Media Manager Run Your Small Business's Accounts?
AI can plan and draft your small business's social media, but you still decide what's true and what goes out. What it does well, and where you step in.
October 12, 2026
Why IndieAM Only Needs to Know Your Business Once
See how IndieAM turns one business profile into campaign ideas, topics, and a full posting plan you approve every step of the way.