Campaign ideas

Every campaign starts with an idea. Each one tells you who it's for, what it should achieve, the message and call to action, and where it'll be posted.

Once your business info is finished, open Campaigns from the menu. Your ideas are there, with how many are waiting.

Getting ideas

For your very first ideas, tap Get ideas on your business's home page: the request opens straight away, so tap Get ideas once more to send it.

After that, on Campaigns, tap Get ideas (or See ideas when some are waiting), then Get ideas again on the ideas page. We'll add up to 5 at a time, and up to 10 can wait for you. When the list is full, remove one or choose one to make room.

Ideas don't expire. We'll flag an older one, since things may have changed since we suggested it.

Steering them

When you tap Get ideas, you can tell us what you have in mind:

• Goals and Audiences: tick the ones the ideas should aim at, or leave them all unticked to let us choose.
• Products: tick the ones to focus on. Each idea will be about one or more of them, and we'll combine the ones that belong together.
• Promote a deal: what the customer gets, like "10% off your first class". Every idea is built around that deal.
• Anything else in mind?: a short note, like "our new Saturday kids' class". You'll get one idea that follows it, or more if you ask.

You'll only see Goals, Audiences and Products when you have more than one of them.

We never make up a deal of our own. If you only mention a deal in "Anything else in mind?", it won't be used, so put it in Promote a deal.

Choosing an idea

Open an idea's Details to see the whole thing. When you find one you like:

1. Tap Choose this one.
2. Leave Start when I approve the plan selected, or choose a date (for an event, say).
3. Tap Choose this campaign.

It becomes your next campaign, with the idea's goal, audience, channels, products and deal, and we start suggesting topics straight away.

• You can add terms to the deal, or change it, on the campaign until its plan is approved.
• A campaign's products can't be changed later.

One at a time

You can line up one campaign at a time. While your next campaign is waiting to start, you can still get ideas and remove ones you don't want. You'll be able to choose another once that campaign is running, so approve its plan first. If it's overdue, approve its plan or cancel it.

Removing ideas

Tap Not for us on ideas you don't want. Changed your mind? Tap Undo straight away. After that, we'll steer clear of similar ideas for a few months.

Other things you could do

Some ideas come with things to do away from your posts, like teaming up with a business nearby or putting up a flyer. You'll find them under Other things you could do in the idea's details. They're just suggestions: nothing is scheduled or tracked for them.